Word: esprit
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...powerful code of integrity and a lustrous reputation as the nation's truest warriors. With just 196,000 members, the Marine Corps regards itself as the elite military service, though it is technically an arm of the Navy. But what most distinguishes the Marine Corps, forging the powerful esprit and the ideal of Semper Fidelis, is the basic training...
...REALITY FEST was not a hardened, jaded assortment of eighties youth out of the pages of Less Than Zero or Bright Light, Big City. There was a jubilant esprit de corps that arose from the irony of the situation. Here was a new twist on an old and no longer meaningful pastime--"mass bakage" in the thinly disguised form of an idealism dead for 20 years. The festival offered fresh entertainment in the mild lampooning of flower power, a perfect showcase for cynically irreverent eighties...
...Angeles manufacturer, items like $28 print shirts have pushed sales to more than $700,000 in the firm's first eight months. Says Co-Owner Jaye Bernstein: "Our business has just exploded." Many companies that made their name in adult apparel are now moving into the children's market. Esprit, a popular label founded in San Francisco in 1971, began its Esprit/Kids line in 1982, and the division will account for some 20% of the company's projected 1986 sales of $800 million...
...much of the demand for chic clothes originates with the parents. "Some people like to dress their kids up and parade them around for presentation," says Esprit President Douglas Tompkins. In fact, a well-dressed child may be the ultimate status symbol. Observes Dal Dearmin, a vice president at the advertising firm of Quinn & Johnson/BBDO: "Kids are the BMWs of the '80s." If upwardly mobile parents see things that way, the market for $400 dresses and gold-plated cribs may keep right on growing...
...president for research, points out, "Much of what we have in Europe works out as an Uncommon Market. A lot of our thinking is still nationalistic." Some entrepreneurs and government officials are hopeful about a Community initiative called the European Strategic Program for Research and Development in Information Technologies (ESPRIT). Its proponents believe that the $1.3 billion five-year plan for cooperative research in microelectronics and data processing could lead to at least a partial, Europe-wide standardization in products of the future. Twelve participating ESPRIT companies agreed in March to adopt common specifications for computers and office equipment...