Word: esprit
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...Codes of conduct hammered out in corporate offices in the West can lose in translation when applied overseas. Mukhtarul Amin, managing director of Superhouse Ltd., an Indian clothes manufacturer that counts Esprit and Diesel among its clients, candidly admits that he can meet only 95% of his social responsibility commitments. Some, he says, are just too difficult, or aren't relevant to Indian society. French retailer Decathlon requires suppliers to have official documentation of workers' ages. "They don't know that a large number of Indians in rural areas have no such documents," says V. Srinivasan, a Superhouse manager...
...borrow a lot of cigarette money from both the Senator and from each other, which breeds a certain esprit d'corps...
...recent visit, the battalion displayed an attention to detail and an esprit de corps quite startling to someone who has spent too much time around Middle Eastern armies. "We hope for the best but prepare for the worst," said Colonel Advitya Madan, the unit's commander, as he served tea with the battalion silver, which also includes tug-of-war trophies from the 1930s. Then he went off to drill the battalion, which was waiting on the parade ground in full dress uniform, in preparation for a medal ceremony to be held several weeks away...
...Tompkins, 63, was the founder of the North Face and Esprit clothing lines during the 1970s and 80s, which annually sold hundreds of millions of dollars of clothes worldwide ("Consumer items nobody needed," Tompkins ruefully says now). All that changed when he became involved in radical environmental projects - what he calls his "restoration work," returning native animal and plant species to the nation-sized swaths of property he owns. He and his wife Kristine McDivitt, a former CEO of the Patagonia clothing retail chain and wealthy in her own right, believe in deep ecology, a severe branch of the movement...
...could take five years, Krogner says, for Esprit to gain traction in the U.S. market. But he's starting to see some positive results. U.S. sales surged 83% in the first half of the 2005-06 fiscal year. "Why shouldn't we make it in America?" he asks. "It's our home." Or at least...