Word: esprit
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...outs of the great ideological issues of our times. Therefore, it is deeply encouraging that one of the nation’s most eloquent politicians (who just so happens to be campaigning for president) has turned the full force of his flowery orations toward the promotion of a patriotic esprit in young people. When Sen. John F. Kerry, D-Mass., the presumptive Democratic nominee for the presidency, embarked on a college tour this month, we were especially pleased that he decided to take on the demons of cynicism and apathy in the hearts of America’s youth...
...Lotus Elise roadster is sleek, sexy ... and affordable? When the newest model from the British sports-car maker arrives in U.S. showrooms in late May, the base sticker price will be $39,985. That's less than half the price of the Lotus currently being sold, the Esprit. With the shift to thrift, Lotus hopes to attract a broader customer base, including women, by competing against sports machines like the Audi TT, Honda S2000 and Porsche Boxster. Lotus thinks it can rev its U.S. business, now idling at about 125 Esprits, and sell up to 2,400 Elises a year...
...Zhou plans to combat the dismal esprit de corps in part by reminding officers that they serve a greater good?witness Shanghai's police slogan: "The People Are Our Mother and Father." Shanghai has become a model for "community policing," an attempt to introduce modern, people-friendly law-enforcement methods. City leaders divided the city into a grid?10,000 households per sector?and opened a tiny office with one officer in each sector. Neighborhood officers respond not just to emergencies but to people locked out of their apartments and senile residents who get lost?a way of breaking down...
...seen as a declaration of the country's arrival as a power to be reckoned with. Even though a July poll showed 55% of Poles are opposed, the National Assembly overwhelmingly supported the mission as a matter of national prestige. "It's giving our armed forces a new esprit de corps," says a Defense Ministry official. "People realize it's a big challenge and a big opportunity for us to show we can handle a responsibility that hasn't been offered to many other, stronger NATO nations. We are moving into a closer circle of allies, whom the U.S. really...
...Turkey, 120 km from Istanbul. More than 1,500 people work here at the company's mammoth factory in the middle of rolling farmland, churning out up to 11 million pairs of jeans a year, more than half of which are for well-known brands like Calvin Klein, Guess, Esprit and Mustang, and the rest for Mavi. State-of-the-art production facilities at Cerkezkoy gave Mavi the edge they needed. Unlike other global brands which outsource to many different manufacturers, controlling its own flexible, high-tech production plant means Mavi can afford to tweak each pair of jeans...