Word: esquerre
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Dates: during 2003-2003
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...coffee-drinking traditions - either standing up at the tabac or stretched out after a long lunch - head on. With its first outlet set to open early next year, the company is confident it can sell froth to the French. "France has a very special relationship with coffee," says Franck Esquerré, managing director of Starbucks Coffee France. "The country is a natural home for Starbucks." Sure. But the French café is also a natural home for the cigarette. Starbucks insists its non-smoking policy won't put off locals. But Jean-Marie Galut, a manager...
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