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Whenever the ads run longer than a few words, ABC's confusion becomes even more evident. A one-page essay-style ad that appeared on the back of TV Guide shows that ABC, if pressed to express its views in more than a quick catch-phrase, can't decide whether TV is brainlessly inconsequential or culturally important. The essay starts out by proclaiming that TV is not a "Boob Tube" or "Idiot Box," directing angry and defensive words at no one in particular. "For years, the pundits, moralists, and self-righteous, self-appointed preservers of our culture have told...

Author: By Erwin R. Rosinberg, | Title: ABC Ads Come Too Close to the Truth | 8/15/1997 | See Source »

...Make It Snappy," Charles Krauthammer praises the sound bite [ESSAY, July 21], but the problem is that most such short phrases lack substance and foundation. And the difficulty with 5-, 10- or 20-minute speeches is that most of them consist of a series of sound bites, equally lacking in substance and foundation. The sound bite has the potential to attract attention and elicit support. However, it is inadequate to the task of intellectual persuasion, the missing ingredient of modern public discourse. FRANK S. KOPPELMAN Evanston...

Author: /time Magazine | Title: Letters: Aug. 11, 1997 | 8/11/1997 | See Source »

...prolific author, Sen's most influential books include Collective Choice and Social Welfare, Hunger and Public Action, On Economic Inequality and Poverty and Famines: An Essay on Entitlement and Deprivation...

Author: By Suzanne F. Gauron, | Title: University Professor to Leave Harvard | 8/8/1997 | See Source »

...last of the big Beat Generation writers, William Seward Burroughs, died Saturday at the age of 83. TIME's photo essay brings you the last word (and pictures) of literature's anti-hero...

Author: /time Magazine | Title: The Naked Burroughs | 8/6/1997 | See Source »

...have noted above, the conclusion is a necessary final complement to the perfect essay. It is the icing on a seven layer cake. Previously, the author had made his or her case by carefully adding layer upon layer, certain to keep each stable enough for the others to stand upon. Each layer had been applied in a coherent order beginning with the thesis. If the thesis had been "sponge," the subsequent layers would have been "cream," "sponge," "cream," "sponge," "cream" and then "sponge." And the conclusion to such an essay--if it were to be a perfect essay...

Author: By Joshua A. Kaufman, | Title: The Perfect Essay | 7/25/1997 | See Source »

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