Word: essays
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Dates: during 1960-1969
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...Your Essay on public relations [July 7] is a masterpiece of objective research. Like all other professions, p.r. has its share of phonies. But on balance the wonder is that it's come so far so fast...
However, more distressing to those of us who have brought graduate degrees in economics, research, marketing and finance, as well as years of corporate experience, to our craft is the misunderstanding of the function of public relations reflected in your Essay. It is true that some so-called corporate public relations practitioners are employed principally as company spokesmen, much as the Government employs its ambassadors as phrasemakers rather than policy-shapers. But in its proper context, corporate public relations has a profound influence on corporate policies. When public relations fulfills this role, it is based not nearly so much...
...Shark is a middle-aged tourist hypnotized by the lure of Las Vegas, and his fling at the gaming tables provides the atmospheric opening section of this week's Essay on gambling. Ray the Shark is better known as Ray Kennedy, associate editor of TIME. As the Essay's author, he could not resist the rare opportunity of writing himself into a story. The first thing that struck him during several days of research in Las Vegas was the lavishness of the accommodations. Checking into a motel with his wife Patsy, he was offered a room with...
When it comes to predicting the future, the technology-oriented prognosticators tend to see it coming up pretty much roses (TIME Essay, Feb. 25, 1966). But if scientists in their extrapolations tend toward euphoria, many of the humanities experts, in their cranky way, are not so sure. At least such is the drift of Daedalus, journal of the American Academy of Arts and Sciences, which devotes its special summer issue to the subject "Toward the Year 2000: Work in Progress." For, as the Academy's Commission on the Year 2000, headed by Columbia Sociologist Daniel Bell, points out, along...
...acknowledges a major intellectual debt to Heidelberg's Old Testament Scholar Gerhard von Rad. At the university, Pannenberg became the leader of a group of young thinkers who met for late-night discussions of theology, and who in 1961 formulated their principles in a joint volume of essays called Revelation as History. Although not widely known in the U.S., Pannenberg has lectured at the University of Chicago, Harvard and Claremont, and three of his major works are in the process of translation into English. Just published is an introduction to Pannenberg's thinking called Theology as History (Harper...