Word: esso
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...world of logos, Michelin men swear up a storm, the Pringles guy does his mustache justice by creepily hitting on the Esso girl, and Ronald McDonald hold the Big Boy and the Haribo boy at gun point, before launching a storm of bullets on the Feds. Perhaps it’s a statement on the self-destructive nature of major corporations or maybe it’s a clever ploy to get sponsors. Nevertheless, it’s strangely engaging to watch all your favorite cartoon characters beat each other...
...cartoons or his children's books, Geisel had the great salesman's gift for distilling an idea, making it glamorous and amusing - selling without shouting. Recognizing this, Standard Oil put him on other products, such as the auto additive Esso-lube. A Seussian creature would lurk on a car hood: Beware the "Moto-raspus"! Battle the "Karbo-nockus"! (Standard's oil to the rescue.) In a nod to dad, he also worked for Schaefer Beer; one cartoon had a stuffed moose head that comes to enthusiastic life when a waiter walks by with a bottle of Schaefer Bock Beer...
...joys and sheer, surrealist fun of reading to pre-schoolers. Also, the Hollywood producer who wanted to work with Geisel was his old Private SNAFU friend Chuck Jones. They were kindred spirits: Chuck used fake-Latin names for his Road Runner and Coyote, as Ted had for his Esso-lube beasties. The cute, round-faced Jones even looked like some of the more benign Seuss creatures...
...large, open-fronted premises that spill onto the sidewalk at 313 Maha Chai next to the Esso gas station, the Thip Samai Restaurant only serves the quintessential national dish phad Thai (fried noodles, tofu, bean sprouts), which it elevates from ordinary vegetarian staple to high art. The house specialty is a $1.35 version that comes wrapped in an omelette. For an extra $1.35, the deluxe sawng kreung comes with shredded green mango, crab, dried squid, and four large, fresh prawns...
Whenever I have a choice, I buy Exxon gasoline. It started when my family drove through the Deep South to visit relatives during the early 1960s and found that service stations affiliated with Esso, now Exxon, were less likely than other chains to have separate "white" and "colored" rest rooms. Whether that was the result of enlightened company policy or fortunate happenstance, I don't know, and neither do the Exxon representatives I asked about it last week. But that gesture to its black customers made me a lifelong supporter. So it's a no-brainer for me to help...