Word: esso
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Dates: during 1930-1939
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...passengers and a steward were lost during the ten hours that the survivors, five of them women, clung precariously to seat-pack life preservers. Toward midnight, the Standard Oil tanker Esso Baytown, one of many craft searching by sea and air, picked them up, took them to New York...
...last week was a showy legal victory over Standard Oil of New Jersey, ending a "battle of brands" which began in 1935 after both companies had been consist- ently offside in each other's home territory. Federal Judge George H. Moore in St. Louis decided that the name "Esso" used by S.O.N.J.'s subsidiary had infringed on Standard of Indiana's trademark, "S.O.," granted an injunction prohibiting the New Jersey company from using in 14 Midwestern States any trademark derived from the words "Standard Oil." C. WThile automobile men talked of impending higher prices, off the assembly...
...leases which made them, overnight, independent businessmen. Spreading rapidly into other States where rigorous chain legislation was in force or in prospect, the Iowa Plan became a national transformation. Beginning last January, great Standard Oil of New Jersey leased or sold 2,000 of its 2,500 company-owned Esso stations. Continental Oil disposed of every one of its 1,276 stations. Phillips Petroleum retained only six stations as training schools...
...Esso built three service stations in St. Louis, painting the pumps and buildings red, white and blue-the precise colors of Mr. Seubert's stations. Although Esso displayed signs reading NOT CONNECTED WITH STANDARD OIL CO. (INDIANA), Mr. Seubert was furious. Last week he marched into a St. Louis Federal Court to file the first big lawsuit ever to disturb the live-and-let-live peace of the Standard Oil companies...
...Teagle's trademark "Esso," complained Mr. Seubert, was merely the letters "S" and "O" spelled out. Standard of Indiana had been marketing "SO" oil & gas for 40 years. Therefore Standard of New Jersey, in advertising "Esso," was blatantly appropriating "without expense, fraudulently and unfairly, the goodwill, reputation, celebrity and public confidence which the plaintiff has built up." Mr. Seubert asked the court to enjoin the intruder from selling "Esso" products in any of the 14 states served by Standard of Indiana...