Word: esso
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Dates: during 1950-1959
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SUPER-GRADE GASOLINES are going over far better than expected. Esso Standard Oil, Humble Oil, Continental Oil, Sun Oil and others who have introduced hopped-up (about 100 octane), more expensive (up to 3? more per gal.) gas for the new higher-compression auto engines, report that sales are running from 15% to 20% of total business v. expected level...
Roadside Telegrams. Motorists en route from Paris to Nice. Bordeaux or Calais can receive messages by means of huge billboards put up by Esso service stations. Telegrams are addressed to "Autogramme Paris," delivered to the highway safety division of the French Touring Club, which, in turn, relays messages to appropriate Esso stations for posting along the route. The motorist then sees his name and license number on a billboard, stops at the next station to pick up his message...
Some companies allot to research a fixed proportion of sales (from less than 1% for transportation companies to more than 6% for big electrical and chemical manufacturers), give research directors a free rein in pursuing likely leads. Esso Research measures each venture by its "probability ratio," i.e., the value of the potential product, multiplied by the probability of successful research, divided by the cost of the work...
...moved outside Eastern marketing area since an abortive attempt in the 1930s. First step will be purchase through stock exchange of Wisconsin's independent Pate Oil Co., operators of 140 filling stations in Milwaukee area with annual business of $12 million. Gas will not be sold under Esso label...
OCTANE RACE is getting hotter among gasoline producers. Socony Mobil Oil Co. will market at regular prices new "Mobilgas-R" with high enough octane rating for knock-free performance in most cars. In the premium field, Esso Standard Oil Co. will soon market special "Golden Esso Extra" with octane rating of more than 97. Sun Oil Co. in Florida is blending gas at the pump, giving drivers a choice of five grades of fuel. Top-grade rating: over...