Word: esso
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Dates: during 1960-1969
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...Ivory Coast's lush green countryside, agricultural production has jumped 50%, making the country the world's third largest producer of coffee, fourth largest of cocoa and fifth largest of pineapple. At the same time, the rate of new local and foreign business investment (Renault, Esso, Unilever) has more than doubled to $100 million yearly. Last week businessmen and government officials from a dozen African countries rounded off a ten-day technical exposition sponsored by France, which picked the sophisticated capital of Abidjan for its first such show in Black Africa...
...Bronze Star as a Marine second lieutenant in Korea. A onetime assistant to Franklin D. Roosevelt Jr. (then a Congressman and later Commerce Under Secretary), Trowbridge spent eleven years in the oil industry, mostly in Cuba, El Salvador, the Philippines and Panama. He was president and division manager of Esso Standard Oil Co. of Puerto Rico when the Administration tapped him as Assistant Secretary of Commerce about three years...
...real Suez, closed by war, gave Esso Europe its own shakedown cruise. With Europe cut off from much of its Middle East oil, other sources had to be located rapidly. Campbell diverted Jersey tankers at sea and chartered others, kept the region fueled with a pipeline of ships bringing oil from the Western Hemisphere. At one point Esso's Fawley, England, refinery was handling a mid-American grade of oil called Rocky Mountain Sour that had never before been seen in Europe...
Daring to Be Different. Innovations like Esso Europe fascinate Jersey executives because Haider, as a 38-year veteran of a longtime conservative company, might have been expected to go by the well-thumbed company book. But in the course of his career, Haider has often dared to be different; living in an Oklahoma oil camp in the 1930s, he was the only employee who stubbornly refused to cut his lawn at company orders, and was nearly fired...
Sympathetic to such protests, U.S. companies have begun to share technology. IBM has assigned two important projects to its European laboratories, a cheaper, faster computer memory system and a more flexible programming language, in order to develop their skills. Jersey's Esso Research recently opened a 50-acre center in Brussels where scientists from eleven nations will work together. "We won't have done our job," says President Erving Arundale, "until American consumers are using products that we have developed here in our European labs...