Word: esso
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...needs revamping. It is an expertise that they first developed while working together on the old Arthur Godfrey TV show-Bresler as conductor, Duddy as director of the chorus. In the years since, they have collaborated on recordings, several Jackie Gleason specials, a gross of TV commercials (Ford, Esso, Chesterfield) and are currently working on a musical. But they have never lost their love for nightclubs, especially since they command up to $20,000 for an act. The important thing, as Duddy says, is "being inspired by the personality we work for. Not all people will twig you-excite...
...greatest corporate opportunity is in fertilizer-the quickest way to spur the yield from the millions of farms still tilled by horse and hand in underdeveloped countries. In Taiwan. Mobil Oil and Allied Chemical have teamed with a local firm to build a $20 million urea-and-ammonia plant. Esso Chemical Co. is investing $200 million in fertilizer factories in 13 areas as disparate as Aruba and Malaysia. In the Philippines, Esso built a fertilizer plant and sent teams of native salesmen out into the paddies to show suspicious farmers how much more money they could earn by using agricultural...
This year in Germany, coal will be replaced as the primary energy source for the first time-by oil. The oil boom, however, is of little benefit to German companies, because most of the petroleum is supplied and refined by international giants. These companies-Esso, Caltex, British Petroleum, Shell-have also steadily gained control of distribution in Germany until there was only one wholly German-owned company left, Deutsche Erdöl AG. Last week, despite initial objections by the Bonn government, shareholders decided overwhelmingly to sell that lone holdout for about $160 million to Texaco...
...business and industry into sponsoring "specialinterest" posts. Explorer membership has since increased 20% to 316,000, and nearly half of all posts have largely abandoned hiking and camping to concentrate instead on such businesslike specialties as engineering, banking and merchandising. Houston's Explorer Post 997 is sponsored by Esso Production Research Co., whose scientists are helping Charles Haskett, 16, construct a laser...
Supranational Thinking. Esso Europe is envisioned, however, as a lot more than a talent pool or an experiment in international living. Campbell will control Jersey's European budgeting, marketing and long-range planning. He will direct such supranational Esso activities as its interest in the new Trans-Alpine Pipeline, will even venture into high policy in such matters as contacts with the European Common Market about the new six-nation energy policy that the Common Market is developing...