Word: esso
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Your June 7 Indianapolis "500" article was, in the usual TIME-like fashion, the greatest-bright, interesting and informative, as no other magazine can be. But that "good old Esso pump" from which the Lotus race cars "got their nourishment" had a Pure Oil Company sign on it and Pure Firebird Gasoline...
...karts next to the burly Offies. They weighed only 1,130 Ibs. compared with nearly 1,400 Ibs. for the lightest Offy. Their power plants were Ford Fairlane V-8s-souped up to 376 h.p., but with carburetors, yet-and they got their nourishment from the good old Esso pump. Their drivers: Scotland's Jimmy Clark, 27, and the U.S.'s Dan Gurney, 32, veterans of the European Grand Prix circuit, greenhorns at the Brickyard. Their chances? "It's nice to see them in the race," said two-time winner Rodger Ward nearsightedly...
...southern portion of Germany that accounts for 40% of all West German oil consumption. By eliminating overland haulage and the 2,000-mi.-plus roundabout ocean voyage to North Sea ports, it stands to ease the costs of gasoline and fuel oil; in Karlsruhe last week Esso trimmed gasoline prices ½?-1½? per gallon...
...Quebec's 75 ridings-all but icebound lies de la Madeleine in the Gulf of St. Lawrence. And for the rally that will climax his campaign, he has rented the 13,728-seat Montreal Forum, home ice for the Canadiens hockey team. "It won't be Imperial Esso hockey night in Canada," cries Caouette. "It will be the night of national liberation...
...full to Parliament for debate. Though he promised not to run an anti-U.S. campaign, Diefenbaker found subtle ways to bring up U.S. meddling in Canadian affairs. In Winnipeg, Man., he appeared beneath a banner urging "Vote Canadian, Vote Conservative," a slogan thought up by a local Esso dealer and described by a Tory strategist "as the only way of being anti-American without letting your slip show...