Word: esso
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ENCO, short for energy company, has been chosen as the nationwide name for Humble Oil's network of service stations (currently called Esso in the East...
...have a company that can sell its products on a nationwide basis. The 1911 antitrust decision that broke up Standard Oil forbids the five remaining regional companies to invade one another's territories with brand names derived from the words Standard Oil. Thus Jersey Standard's popular Esso brand gasoline (from Eastern states Standard), for example, was kept away from Sohio (Standard of Ohio) territory and Calso (California Standard). By breaking its shackles, Jersey Standard will be able to develop a single brand name to be pushed nationally. Already it is using Humble along with Esso...
...Rathbone. Quietly and almost unnoticed, tall (6 ft. 3 in.), brainy Jack Rathbone, 60, has carried off one of the biggest corporate reorganizations in history. Into Humble, long the producing subsidiary of Jersey Standard, he has integrated five of Jersey's U.S. regional subsidiaries (Carter, Oklahoma Oil, Pate, Esso Standard and Enjay) to form a single marketing and refining organization, the nation's biggest energy producer...
Rathbone's self-assured, calm efficiency and a record of building his subsidiary into a topnotch operating company won him the post of president of Esso Standard in 1944. He moved on to Jersey Standard's board of directors in 1949, became president in 1954, and took over as chairman of the executive committee and chief executive in 1960 when Eugene Holman resigned. "Getting along is the key to success," says Rathbone. "I've always been fortunate in being able to get people to work with...
...newest and cheapest of the petroleum plastics, is now putting the pressure on more expensive cellophane. Produced as a fiber, it promises to make the best no-ironing blend of cloth. Laverne's "invisible" chairs are made of the plastic, make any room look bigger, less cluttered. Esso is experimenting with colored highways made from a blend of asphalt and tinted polypropylene. With the routes of a cloverleaf indicated by color and with highway signs to match, U.S. motorists would lave less trouble finding their way through superhighway mazes. Hercules Powder Co., pioneer producer of polypropylene, has developed...