Word: esso
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...Lierop: One more thing. As long as Portugal is in control, if Gulf goes out, then another oil company will come in But that doesn't mean we don't struggle against Gulf. If Gulf goes out and Esso goes in, we struggle against Esso. If Esso goes out and Shell goes in, we struggle against Shell. Our goal is to get them all out. Gulf is there right now, so that's what we're concentrating on. Harvard is a large Gulf shareholder, and that's why we're concentrating on, Harvard is a large Gulf shareholder, and that...
...Perhaps the savings Esso has achieved through layoffs are now being used in its $100 million campaign to change the name to Exxon. What a waste...
...final test of consumer reaction, oil and gas are now being sold under the Exxon name at 33 company stations from New Hampshire to California. The decision represents a considerable gamble. Adopting Exxon, the company will be giving up one of the world's best-known brand names: Esso...
Cloak-and-Dagger. Why the switch? Ever since the 1911 breakup of the Standard Oil trust, legal restrictions have barred any firm from using the name Standard nationally-or even the name Esso (which comes from S.O.). Jersey Standard had to operate Esso stations in the East, Humble stations in Ohio, and Enco stations elsewhere. But this was no way to build strong national-brand consciousness. In their search for a new name, Esso executives worked in cloak-and-dagger secrecy. To ensure security, they typed their own letters and memos. The project even had a code name: Operation Nugget...
...year-long study-sponsored in part by a $25,000 grant from the Esso Education Foundation-will try to assess the academic, social and psychological gains and losses that could result from such a change. The study will comprise extensive interviewing and polling of students, faculty and alumni...