Word: estã
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...Est??e Lauder...
SHOPPING FOR PERFUME with consultant Olivier Aron, whose Paris-based firm R.O.S.A.E. tracks cosmetics consumers' behavior for companies including L'Oréal, Guerlain and Est??e Lauder, is like going to the movies with a director. In Casablanca, you may see Ingrid Bergman and Humphrey Bogart romancing, but the director sees a wide-angle close-up sequence. Aron's passion is prowling the aisles to understand what makes shoppers reach for their wallets. At a Sephora perfumery in central Paris, for example, Hugo Boss's new men's fragrance, Energize, is thoughtfully organized on stand-alone shelves complete with dipsticks...
SEATTLE Inclement weather won't slow sales of Est??e Lauder's Double Wear Stay-in-Place makeup...
Surveys conducted by Neilsen's organization have found that nearly half of consumers earning more than $50,000 a year would pay 10% more for products to help fund corporate anti-AIDS initiatives. Est??e Lauder subsidiary Aveda found its customers responsive to its experiments in the use of recycled materials in bottles and other containers. Although the measures upped packaging costs 56% from 2000 to 2004, Aveda's operating profits grew 26%. "Instead of treating social responsibility as a constraint," Aveda president Dominique Conseil says, "make it work for you as a stimulus. The bottom line responds nicely...
...SECESSIONIST When Ronald Lauder, son of beauty legend Est??e Lauder, opened the Neue Galerie on New York City's Upper East Side, he knew he was sharing his love of Viennese art and design with the world, but he probably didn't think he would be setting a fashion trend. The Wiener Werkstätte and the Secessionist movement that came out of Vienna in the early 20th century are influencing fashion and home design. Fabric manufacturer Maharam has reissued the fabrics of Dagobert Peche, and young designers like Proenza Schouler are picking up on the colors and graphic detail...