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When it comes to colorful cosmetics, the eyes have it this spring with makeup artists introducing a soft, powdery palette of colors like lilac, lemon and fuchsia. Est??e Lauder's Extravagant Bright collection features limited-edition eye-shadow duos designed to look like a kaleidoscope ($30 each...

Author: /time Magazine | Title: Style: The Brights of Spring | 5/1/2005 | See Source »

...past year, nearly every beauty brand, upscale and downmarket, has introduced a new antiaging skin cream--Est??e Lauder's Perfectionist (CP+), Olay's Regenerist Perfecting Cream and Avon's Anew Clinical Line and Wrinkle Corrector, to name a few. "We've been on the antiaging track for a long time, even before StriVectin came along," says Est??e Lauder's Peter Lichtenthal, the brand's senior marketing vice president. "But its success has provided further proof of how hungry the public is for these types of products...

Author: /time Magazine | Title: Marketing: The War on Wrinkles | 4/3/2005 | See Source »

StriVectin certainly isn't the first antiaging cream to spark a frenzy with better-than-the-rest claims. Crème de la Mer, bought by Est??e Lauder in 1995, was the first cream to become a cult favorite. Made with sea kelp, La Mer sold for more than $150 for a 2-oz. jar, the first skin-care product to break that price point. Another big push came with the publication of well-known dermatologist Dr. Nicholas Perricone's book, The Wrinkle Cure, in 2000 and the launch of his pricey line of skin-care potions. (Perricone just opened...

Author: /time Magazine | Title: Marketing: The War on Wrinkles | 4/3/2005 | See Source »

...Becker about StriVectin's "Better than Botox?" ads is pending, the Food and Drug Administration has warned that StriVectin might be reclassified as a drug (which Klein-Becker is seeking to avoid). At the same time, other cosmetics competitors have jumped on the opportunity to compare themselves to Botox. Est??e Lauder's Perfectionist is promoted in its ads as the ideal cream "for every woman who says no to Botox"; Avon's Anew Clinical Deep Crease Concentrate jabs at Botox with the line, "look stunning, not stunned" and contains a trademarked compound called Bo-Hylurox, a combination...

Author: /time Magazine | Title: Marketing: The War on Wrinkles | 4/3/2005 | See Source »

...million state-of-the-art research facility in Suffern, N.Y. And Clinique last month announced a $7 million research grant devoted to the study of skin with Weill Cornell Medical College, the first ever collaboration between a university and a cosmetic brand. Perhaps the most revealing insight comes from Est??e Lauder's research chief Daniel Maes, who notes that along with peptides and other compounds, his firm's Perfectionist cream includes optic polymers that reflect the light that hits the skin--creating the optical illusion that a wrinkle is smaller by blurring its edges. In other words...

Author: /time Magazine | Title: Marketing: The War on Wrinkles | 4/3/2005 | See Source »

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