Word: establish
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...detracts from its ability to move as one cohesive piece. But less-than-best Bird is still miles better than most of today’s music: “Armchair Apocrypha” is sweeping and atmospheric, with ego-probing lyrics that spark neuron firestorms—and establish Bird as undeniably indie, at least for now. Bird is dealing with topics of self-reflection that require more existential honesty than many listeners will feel comfortable giving. Would most listeners agree with Bird when, in “Imitosis,” he sings that “what...
...Zero.” As the mastermind behind Nine Inch Nails, he’s responsible for every note you hear on every album, and for cultivating the band’s iconically dark image. His latest publicity stunt is a viral advertising campaign of impressive scope meant to establish the setting for the new LP. Maybe it’s an integral piece of something even deeper, but as a standalone video “Survivalism” isn’t all it could have been. It does create an eerie mood, and it’s probably...
...trust of the world's best players, learn what they wanted and build Nike's reputation in the golf world. Nike Golf's first line of clubs, the ProCombo irons, were targeted at the top 2% of the 27 million golfers hitting the links each year. "We wanted to establish that we could make a product for the best-performing athlete and the best players," says Cindy Davis, U.S. general manager for Nike Golf. "Starting at the top of the pyramid allowed us to draft off that credibility to appeal to other golfers." Nike followed that line with the more...
...choice and through its many departments offers abortion services, funding elective abortions through the University Health Services (UHS) health plan. And yet when it comes to services that assist women in maintaining their pregnancies, Harvard’s promise is empty. Harvard and most of the pro-choice establishment agree that choice should be preserved in the hands of individuals, but in reality, this choice has not been extending both ways and investment in the “keep the child” option has been absent. Especially at the college, where pregancies are even a scarier reality for students...
...Imus uses jokes to establish his power, in other words. He's hardly the only humorist to do that. But making jokes about difference - race, gender, sexual orientation, the whole list - is ultimately about power. You need to purchase the right to do it through some form of vulnerability, especially if you happen to be a rich, famous white man. But the I-Man - his radio persona, anyway - is not about vulnerability. (The nickname, for Pete's sake: I, Man!) That's creepy enough when he's having a big-name columnist kiss his ring; when he hurled his tinfoil...