Word: established
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Dates: during 1990-1999
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Just as NBC is slapping "Must See TV" everywhere, so are the other networks trying to establish themselves as brands. CBS has revived the motto "Welcome Home," used over and over in its promotional spots. What does it mean? That CBS is "a good place to be, a fun place to be," says the network's head of marketing, George Schweitzer. "There are a lot of people you like on CBS, people who are like you, that it's a place where you find great entertainment and information." They've got the branding down; now maybe they should work...
...summer radio season, the early evening offered 10,000 Maniacs and The Monkees. Even without Natalie Merchant, the 10,000 Maniacs are still a pleasure to see. New lead singer Mary Ramsey, who sounded almost too much like Merchant at first, proved that she is beginning to establish herself in the band. The crowd, however, was most pleased by older Merchant hits like "Because the Night," and "These are the Days...
...resume is a marketing document that rarely travels alone. It is most often accompanied by a cover letter that serves to further establish the specific connection between your qualifications and the needs of the potential employer. In those instances in which a letter is not included, it is most likely because you are hand-carrying the resume. Your conversation serves to describe how your qualifications "fit" the description of need that the employer has stated -- whether in a job description, an advertisement, or in a marketing brochure. Finally, the resume might be delivered by a third party -- a parent...
...scenario, a person reads through one or a stack of several hundred resumes. Most readers read twice. They skim the resume seeking to understand the nature of your experience and how it might have the potential to meet their needs. Then they go back, seeking more depth which will establish the connection between their needs and you. In the second scenario, the resume is "skim-read" by computer. It is actually assessed through a keyword search. Specific qualifications, skills, traits, or languages listed in the position description are sought. The range of keywords used will vary according to the needs...
Interests: Save at least one line for a list in series of avocational interests such as, "Reading, playing guitar, running, and choral singing." Even a brief list rounds out your presentation and may establish an initial bond of common interest with the reader...