Word: establisher
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...organization plans to overhaul its marketing next year, remaking its logo (the new one is on the accompanying chart) and sharpening its well-established brand with ventures into the Internet and music. AARP plans to establish a massive new Web presence with a social network based at AARP.org and launch its own blog on current events. Also under way is a wide-ranging music-marketing campaign, including sponsorship of its first-ever national concert tour (with Tony Bennett), a Web-based music-recommendation service and a music blog...
...studied the company. A classic example: the way it trains us to order in Starbucks jargon, grande this and half-caff that. Serving tens of thousands of possible drink combinations would be an operational nightmare were it not for a regimented logic to ordering, a marketing flourish that helps establish the atmosphere of an Italian café. "The fight in any company is [that] marketing wants more things for the customer and operations wants less," says Frei. "The thing that is so beautiful with coffee is that they did both...
...sufficiently resolved to abolish it - if ever. The West may, however, have an urgent interest in ensuring that Russia's deadly political games are at least played on home turf, and don't spill over Russia's borders - lest the killers, believing they can get away with anything, anywhere, establish precedents of nuclear or any other terrorism on foreign soil...
...Financial Aid office’s scholarship budget and still remains funded through the generosity of the Dean’s Office and the Faculty of Arts and Sciences.Originally, it was assumed that the success of the program would hopefully lead to a wealthy donor who would permanently establish a fund. Yet, perhaps because of the relative obscurity of the program, a donor has yet to be found.“It’s something that we’re happy to do but it’s something certainly that we watch,” says Donahue. Wealthy...
Earlier this month, the Undergraduate Council (UC) voted unanimously for the repeal of the tax. The UC has argued that the tax unfairly discriminates against newer student groups who haven’t had the time or financial ability to establish endowments and receive their own tax-exempt status...