Word: establisher
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These large conglomerates use their muscle to establish sweetheart deals with major advertising clients, securing revenue—even if their programming is less popular or worthwhile than that of a station under local ownership. Classical music, for instance, went off the air in Miami after the then-current classical FM station was bought out by the Cox conglomerate, which changed the station’s format to techno music. After a year-and-a-half, classical is back on the Miami airwaves—to the pleasure of many devoted listeners—on an locally owned AM channel...
...rationalize the luxury-goods industry. The corporations bought up tarnished designer labels as if they were run-down English castles. They found themselves with a hodgepodge of real-estate holdings and stores. There was little consistency of design--and large corporations absolutely abhor inconsistency. Gucci and LVMH needed to establish firmly in the consumer's eye and mind exactly what each of their brands stood for. "Consolidation intensified the development of a spatial brand identity," says Michael Gabellini of Gabellini Associates, who created Jil Sander's light, white and limestone look...
Rock, who graduated from HBS in 1951, and classmate Fayez S. Sarofim funded the school’s first professorship in the field of entrepreneurship in 1981. The school sought to establish entrepreneurship as a core component of business education...
Taxing cell phone abuse will even help re-establish personal contact between people and prevent annoying friends from wasting your time since fines would give people an excuse to turn off their phones. Imagine telling that annoying ex, “Oh, I’m sorry you couldn’t reach me, I just didn’t want to be fined today...
...intentionally hired to get University planners to think outside the box,” explains Spiegelman of Koolhaas. “But he did it in a way that we felt might be misunderstood by the public, especially because we were so anxious to establish a credible relationship with the community...