Word: establishing
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Dates: during 2000-2009
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...During downturns, "there are opportunities to really establish your brand," says Peter Steidl, author of Survive, Exploit, Disrupt: Action Guidelines for Marketing in a Recession. When times are tight, customers rethink how they spend, often breaking buying habits and abandoning product loyalties. This offers an opening for companies not only to win new customers, but also "hold on to [their] wins" even after the economy recovers, Steidl says...
...safety reform isn't necessarily the result of principled legislators standing up to moneyed interests. On the contrary, industry powers like the Grocery Manufacturers Association now support the new oversight, which reflects corporate anxiety over the volatile current system and a recognition that they need a government imprimatur to establish credibility with consumers. Peanut-butter manufacturers, after all, saw sales decline 13% in the wake of the salmonella outbreak, according to the Center for Science in the Public Interest. The spinach industry lost more than $350 million after a wave of E. coli infections linked to California growers was implicated...
...nothing left in Somalia. It is ruined. Wars continue. The situation in which we find ourselves [as a government] is ... abnormal. We need all kinds of assistance from the world in building up our national security forces, reconstructing destroyed cities and returning displaced people. We need assistance to re-establish sources of income and to create jobs for the people so that they can live without having to break the law. [We also need to] restore collapsed social services, education and health...
...takes the association one step further. It is the first to link low activity on the MAO-A allele in young men both to an increased likelihood of joining a gang and to a greater tendency to use weapons and violence. "For the first time, we were able to establish a direct connection between the MAO-A gene and the choosing of a violent lifestyle," says Kevin Beaver, a biosocial criminologist at FSU and lead author of the study published in Comprehensive Psychiatry...
...possible to glimpse the outlines of a Grand Deal among insurers, providers, business, labor and patients that would put most of its focus on lowering costs and establish a foundation for expanding coverage in years to come. The two key Senate committees expect to begin writing legislation this month, with the House also moving forward in coming weeks with what is expected to be a more liberal version. The Democrats' goal is for both chambers to pass their versions by the end of the summer, work out their differences in the fall and have a bill on Barack Obama...