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Mullaney has tried the giveaway trick before, with impressive results. In 1993, he persuaded his then client Computer Associates (whose controversial founder Charles Wang is also a co-founder of Smile Train) to give away copies of its personal-finance software, Simply Money, to try to establish a bulkhead against market leader Intuit's Quicken. The "Free Money" campaign was so successful - garnering something like a million calls in two weeks - that it strained MCI's phone banks, says Mullaney...

Author: /time Magazine | Title: Psst! Want a Free DVD of an Oscar-Winning Film? | 9/8/2009 | See Source »

...lucky and spoiled growing up. I was able to catch the tail end of John McEnroe and Jimmy Connors and lived through the golden age of American tennis with Andre Agassi and Pete Sampras and Jim Courier and Michael Chang. Even cooler than that, I've been able to establish a relationship with most of them. I'm glad that I had those guys to look...

Author: /time Magazine | Title: 10 Questions for Andy Roddick | 9/7/2009 | See Source »

...studies, and since graduating has eked out a precarious living, supporting his wife - whom he met in China - and young daughter on an artist's income. It wasn't until his first solo exhibition - held last year and entitled "We Live in a Happy World" - that he began to establish a reputation. These days, his pieces sell locally and overseas for around...

Author: /time Magazine | Title: Northern Star | 9/7/2009 | See Source »

...alternative path that the SCCC presents is a bottom-up, student-driven, independent movement to bring a successful conclusion to this lengthy process to establish a social life for Harvard students. What it promises is a genuine rallying point for the entire Harvard community: a centrally located space for student groups to meet and host events, for alumni to take the pulse of the campus, for continuous planned and impromptu artistic exhibitions. Perhaps most importantly, a locale for individual students to come together and create the kind of spontaneous interactions that make it such a privilege to attend a school...

Author: By Mike L. Zuckerman | Title: A Vision for the Future | 9/3/2009 | See Source »

...Afghanistan unclear, the danger and insecurity facing millions of Afghans continues and in fact is higher now than ever," says Sam Zarifi, Amnesty International's Asia-Pacific director. "Antigovernment groups, including the Taliban, have demonstrated a systematic contempt for the safety of civilians by targeting Afghans who want to establish their future through ballots, not bullets." (See pictures of election day in Afghanistan...

Author: /time Magazine | Title: After the Bombing: Feeling Vulnerable in Kandahar | 9/2/2009 | See Source »

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