Word: establishments
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Dates: during 1990-1999
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...father Thomas Caskey patented something called the "short tandem repeat," a shortcut method of sampling DNA. Caskey saw the new technique for the cash cow it could be and founded Identigene, advertising her father's technique as a simple and--at $475 a test--affordable way to establish paternity. Launching an ad blitz that included direct mail, TV talk shows and billboards in 30 U.S. cities, Caskey made sure she got her company in front of consumers...
...such niceties carry little weight for people desperate to establish something as consequential as paternity, and Caskey plans to keep cashing in on that need. Identigene is preparing to offer an even cheaper, $150 test that will profile newborns' DNA to reassure anxious parents that they're leaving the hospital with their own child. "It's potentially a much bigger market than paternity testing," says Caskey. And a bigger payoff...
...challenged by what the next questions are trying to establish why inhibiting angiogenesis [growth of blood vessels] in tha wall will inhibit the disease process," Moulton said. "[The drug] may not just be choking off the blood supply...
...like pulling the control rods out of a nuclear power plant...the delay in bombing allowed [the Serbs] to establish a foothold to obliterate the population Kosovo," she said...
...like pulling the control rods out of a nuclear power plant...the delay in bombing allowed [the Serbs] to establish a foothold to obliterate the population in Kosovo," she said...