Word: este
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Dates: during 1990-1999
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...opponent, responded with TV ads showing sprightly old people dancing and playing bingo and then being told that, at the state's request, they should drop dead ASAP to ease the fiscal crisis. Even though the idea had distant poetic ancestry in Wilfred Owen's Dulce et Decorum est pro patria mori, Silber's campaign fizzled soon thereafter. Still, Silber's message, though transformed somewhat, has survived...
TIME: SATURDAYS, 8 P.M. EST...
Before the visit, one more-than-slightly-misinformed Boston Globe writer called Andover one of the oldest (est. 1778), preppiest bastions of WASP hood in the country, a place where future Republicans are hatched...
...week, a pumped-up Peter Sealey, Coke's director of global marketing, said, "It was a seminal moment, like the first sustainable nuclear reaction." Maybe so, but this time it was Madison Avenue that was feeling the heat. After relying on New York's respected McCann-Erickson advertising agency (est. 1992 billings: $6 billion) for nearly 40 years, Coca-Cola had taken the unprecedented step of seeking outside help for its new campaign, tapping Creative Artists Agency, the movie industry's top talent shop. To the ad industry's dismay, nearly all the new commercials introduced last week were produced...
...TIME have named the Man of the Year, that person who, for better or worse, has had the most impact on the year's events. For an advance (and very inside) briefing on the 1992 choice, tune to CNN on Saturday, Dec. 26, at 9 p.m. EST. "It is our mission," says CNN executive producer Stacy Jolna, "to keep TIME's secret safe and to translate the Man of the Year cover story into a compelling television production." Working with Jolna was a special "SWAT team" of half a dozen secret operatives who spent the past three weeks culling...