Word: esther
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Four years ago, Don Pruess, onetime underwear salesman, made an unannounced business call at the home of Cinemermaid Esther Williams near Santa Monica. His proposition: a partnership to mass-produce swimming pools at prices the average homeowner could afford. Esther Williams would give her name to the pools, promote them, serve as titular president of the company, and get 5% of the gross. Pruess would run the company, provide the initial $50,000 capital and own the stock. Before the afternoon was over, the International Swimming Pool Corp. was launched...
...sales charts, things went swimmingly. Thanks largely to Esther Williams' name and luscious presence (she traveled 200,000 miles promoting the pools last year), sales climbed from $500,000 through 50 distributors in 1956 to more than $9,000,000 with 762 distributors in 1959. But last December, International voluntarily filed an insolvency statement with a U.S. district court in New York, obtained permission to stay in business while it negotiated with its creditors. The obvious question: Why had profits failed to keep pace with soaring sales? Other swimming-pool makers thought it was largely due to poor management...
...Esther Williams, who is myopic, wears them out of the water but does not bother with them when immersed. Swimmers who need correction for reasons other than myopia usually wear the bigger scleral lens because it is harder to dislodge under water. Skindivers who use scuba favor contacts because spectacles, however ingeniously installed, are cumbersome inside a watertight face mask...
...read your impressive write-up on MGM's great epic Ben-Hur [Nov. 30], but could not help wondering why no mention was made of Miss Haya Harareet, Israel's talented up-and-coming star, who has made her first appearance in a U.S.-made film as Esther in that movie...
...Party by Revlon (CBS, 9:30-11 p.m.). Rock Hudson is host. The guests are Tallu, Sammy Davis Jr., Mort Sahl, Esther Williams, Lisa Kirk. And the theory is that the whole crew will kick in with spontaneous entertainment...