Word: esti
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Dates: during 2000-2009
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...It’s good for students to get out of Harvard Square,” said Kaya Stone ’00, who co-edited the guide with fellow alum Esti Iturralde ’00. A Boston native, Stone says she adores the mind-boggling gastronomic variety that the Beantown area has to offer...
...Esti M. Iturralde ’00, St. Martin’s editorial liaison for Let’s Go and a former employee herself, said initial bookstore orders were up by 30 percent almost across the board compared to orders this time last year...
Most noticeably, the series has redesigned its covers and eliminated its trademark thumb logo, which has long identified Let’s Go as friendly to those traveling on a budget. According to St. Martin’s Press editorial liaison Esti M. Iturralde ’00, the thumb is outdated...
...There are a couple of trends that are eroding sales: the Internet and more competition. Lonely Planet was not really a player until the last few years when they decided to attack the European market," says Esti M. Iturralde `00 of St. Martin's Press. Iturralde was a former Let's Go managing editor...