Word: estimado
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...Teodoro Moscoso, chief of the Puerto Rico Development Corp. (and now the director of the Alliance for Progress), fired off letters to leading U.S. hotelmen inviting them to come down. Only Hilton answered promptly, with a warm, friendly letter that began by greeting the Spanish-speaking Moscoso as "Mi estimado amigo." After that, Hilton had no difficulty signing a partnership deal with Puerto Rico to build the Caribe Hilton, now one of the most popular and profitable hotels in his chain...
When the Puerto Rico Industrial Development Co. decided to build the Caribe, it sent out letters to seven U.S. hotel owners asking them if they were interested in coming to Puerto Rico. Only Connie Hilton had the graciousness to start off his reply in Spanish: "Mi estimado amigo." His esteemed friends in Puerto Rico were so overwhelmed by this friendly tone-and by the Hilton name-that they decided to build the $6,500,000 hotel for Connie Hilton. The deal is a friendly...
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