Word: estradas
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...adjusting, but their parents still have much to learn. Metaphors of conciliation don't seem to apply: no one talks of a melting pot anymore, or even of a rainbow coalition. "I could not imagine anyone running for mayor on a platform of greater diversity and winning," says Leo Estrada, a professor of urban planning at UCLA. To be anti-immigrant and antiminority, he says, is a more promising platform. "If you are for diversity, you hide...
...fixed on the lucrative Asian market, which devours ghost stories with fervor. "The Japanese love ghosts and robots. Certain cultures believe in the afterlife more than we do," explains Fred Olen Ray, president of American Independent Productions, which made Spirits, a low-budget picture, starring Erik Estrada, that will be released this summer...
...talents of many gay men, from top designers to hairdressers, makeup people and assistant window dressers. It is impossible to gauge exactly how many AIDS- related illnesses and deaths have occurred in the fashion business, but among the stars who have been extinguished since 1986 are Perry Ellis, Angel Estrada and Willi Smith. Paris-based American designer Patrick Kelly died of a brain tumor in January, but some in the fashion world believe his death was AIDS-related. The death of Italy's Giorgio Sant' Angelo from lung cancer has also been the subject of gossip. Says Paris-based fashion...
...abroad, they are divided over which language is the most effective vehicle for reaching their audience. Manuel Casiano, founder of the Puerto Rican magazine Imagen, favors Spanish, noting that 97% of Hispanic adults living in the U.S. today learned that language first. Arturo Villar, founder of Vista, and Alfredo Estrada, publisher of the upscale monthly Hispanic, argue that clinging to their native language holds Hispanics back. The effect of publishing in Spanish, Estrada says, "is to support a Spanish-speaking subclass that will always be flipping hamburgers for a living." Some news outlets try to appeal to the broadest audience...
...biggest challenge for the Hispanic media is winning over advertisers who question the value and size of their audience. "Corporate America thinks of some poor guy living in a barrio who just came over the border," complains Estrada, who claims that half his readers make $40,000 or more annually. To combat skepticism about their ratings, rivals Univision and Telemundo last summer jointly hired Nielsen Media Research, the television ratings service, to verify their claims. Advertising dollars aimed at Hispanics peaked at $550 million last year, according to Hispanic Business, a fraction of the national total of $125 billion...