Word: estrich
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...Estrich who won't bury her head in the sand...
...Susan Estrich, Dukakis' campaign manager andtenured professor at the Law School, would notcomment about the campaign or the conference, butshe did say that she plans to return to the LawSchool this spring to teach. Estrich said sheplans to offer courses in criminal law andelection...
...June, while the Bush forces were fine-tuning their fall strategy and testing attack lines, the Dukakis camp, nomination assured, worried about Jesse Jackson's reaction and the Veep selection. Distracted by these pressing events, campaign manager Susan Estrich, an intense Harvard law professor, failed to concoct a coordinated offensive and defensive plan for the fall. "Everybody knew what was coming on Willie Horton and the Pledge," said a consultant who provided advice at the time. But Dukakis and Estrich insisted on ignoring the mounting attacks. Instead of taking the fight to Bush, Dukakis spent precious days in distant corners...
When Bush finally started firing away on Horton and on Dukakis' veto of a 1977 bill requiring teachers to lead the Pledge of Allegiance each day, Dukakis' "strategy of shrugging off attacks suddenly stopped looking presidential and started looking weak," says a top aide. Estrich dismissed the potency of patriotism as an issue. "If Bush thinks he's going to get anywhere with this Pledge stuff, he's crazy," she told an adviser. "We've got this Supreme Court decision." That was the problem. Months after Bush first raised the issue, Dukakis finally responded: "If the Vice President is saying...
SUMMER DOLDRUMS; FALL RECRIMINATIONS. Why did the Dukakis campaign wait so long to fire back at the negative ads aired by the Bush campaign in August? Because of campaign manager Susan Estrich's demanding tastes, say some of the Duke's admen. "There had to have been at least a thousand scripts in drawers, stacked up all over the place," says one advertising veteran in the campaign. "They were all sent to Estrich, and she killed every one of them." By Labor Day, the sources claim, only two lackluster spots -- both lifted directly from Dukakis' convention speech -- managed...