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Cholesterol-lowering drugs, nerve-growth factors, antioxidants, estrogen replacement in postmenopausal women--the verdict on the capacity of such substances to protect against Alzheimer's is not yet in, but it is coming. What is so exciting about the presentations scientists will be making at the World Alzheimer Congress this week is the staggering breadth of research they represent. In coming years, Baptists and Tauists alike will undoubtedly encounter setbacks, and the 10 years that the optimists estimate it will take to get on top of this disease could easily stretch into...

Author: /time Magazine | Title: The New Science of Alzheimer's | 7/17/2000 | See Source »

Hormone-replacement therapy, as every woman of a certain age knows, is designed to make up for the body's lowered estrogen output during menopause. But many of these women also know that HRT has been linked--controversially--to an increased risk of breast cancer. Thus the interest in alternative therapies, both...

Author: /time Magazine | Title: Hot-Flash Relief | 7/17/2000 | See Source »

...boomer consciousness. A recently launched site targeted at people over 50, GenerationA.com boasts of its large-size type fonts. Elsewhere, the author of a regular boomer column begins, "I had some serious dental work done this week." The longest threads in the community section of "Boomer Board" are about estrogen-replacement therapies. A new boomer site, myprimetime.com has so brazenly donned the generation's narcissistic garment that without irony, it calls its series of cheesy self-evaluation quizzes "Me Meters." On "Are You a Candidate for Burnout?" I scored...

Author: /time Magazine | Title: Twilight Of The Boomers | 6/12/2000 | See Source »

...larger phenomenon. You know you're fading when even advertisers of new products don't try to reach you anymore because they no longer care what boomers want, or think or spend their money on (unless it is a solution to pesky erectile dysfunction or your annoying estrogen shortage). Says Cathy DeThorne, executive vice president of the advertising giant Leo Burnett U.S.A.: "Whining baby boomers are mourning the fact that those rules they understood just don't apply anymore." Maybe we need to attend to the commercial wisdom of Hallmark cards, one company that has no problem marketing across generations...

Author: /time Magazine | Title: Twilight Of The Boomers | 6/12/2000 | See Source »

Even then, don't jump to hasty conclusions. In middle age, many things can cause memory loss or mental fuzziness, to say nothing of confused thinking--menopause, for example, whose effects can be eased with estrogen-replacement therapy. Also, keep in mind (remember?) that age takes a very normal toll on what psychologists call processing speed--the rapidity with which you can summon up the names of people and places. Our brains, in any case, have evolved with a certain built-in forgetfulness, lest they become hopelessly cluttered with useless information...

Author: /time Magazine | Title: Telltale Signals: When to Start Fretting About Forgetfulness | 6/12/2000 | See Source »

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