Word: ests
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Dates: during 1970-1979
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Seattle has almost none of the hassles and almost all of the amenities of many bigger American cities. As Post-Intelligencer Columnist Emmett Watson remarks, "The people of Seattle, like every place else, are into punk rock, tofu, lifespring, frozen yogurt, est and diet beer. People here are using words like parenting, ambience, trendy and psycho- babble." They also, quite often, are using words like symphony, museum and pro football...
...with the screenplay in a recent Sports Illustrated article--but director Michael Ritchie has loaded up the old story of two country boys (and one country girl) who come to the city and make good with New York cocktail party jokes, including a sometimes flat parody of Erhardt's est, and the result is, well not exactly semi-bad, but still disappointing...
...Hunts, and Robbies of today. David Merrick depends on an abrasive charm as the Werner Erhardt figure who is a kind of camp follower cum guru, but in the end he is just abrasive. In fairness to Ritchie, the great part of the movie that involves Merrick and his est-parody probably had to be inserted quickly as the NFL refused to lend much assistance to his movie. Semi-Tough the novel never contained much actual football in the first place, Semi-Tough the movie even less, because only Joe Robbie of the Miami Dolphins would cooperate with the production...
...Like est, Prosperity Training originated in San Francisco, instructs students to "take responsibility for their own lives" and features marathon four-day courses with few food or bathroom breaks. But Prosperity Training offers a new twist; it is pitched to people who feel guilty that they have too much money and those who are puzzled that they have too little...
...about $12,000 a course, two or three times a month. In addition, a few well-heeled clients pay Sunshine $5,000 each for private training. There are always a few spoilsports who complain. One real estate agent who took the course called it "a watered-down version of est: undignified, mortifying and insulting to one's intelligence." But some trainees can't get enough Sunshine. Of the students in one recent class, one-third were repeat customers...