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Word: eternamatic (lookup in dictionary) (lookup stats)
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Usage:

Sonnenfeldt protested that the watch was a gift from his mother-in-law, and that she might be less than delighted at such a one-sided deal. With that, Brezhnev left the room, returning quickly with a somewhat better chrome-plated wristwatch-a Swedish-made Eternamat. As a sweetener, he hinted that Sonnenfeldt might get his own watch back if and when there is a final SALT agreement between the U.S. and the Soviet Union. Sonnenfeldt's mother-in-law might be miffed for quite a while...

Author: /time Magazine | Title: The Nation: Keeping a Watch on Brezhnev | 2/9/1976 | See Source »

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