Word: ethane
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...color, make yourself comfortable for a while," says John Baugh, senior analyst at Wheat First Union in Richmond, Va. But venture capitalists don't seem to believe it. In six months they have poured $200 million into start-ups with names like Furniture.com and Living.com In July, Ethan Allen, the Danbury, Conn., firm that has furnished upper-middle-class American living rooms for 67 years, decided to buck conventional wisdom and open an online store this fall...
...challenge, but Ethan Allen is willing to try, and the veteran company could be traditional furniture's best shot at e-commerce, says analyst Baugh. "They have a very sophisticated customer base and an established brand name," he says. Ethan Allen is also unique among furniture retailers in that its prices are consistent nationally, and the company manufactures 90% of its own products. For all these reasons, CEO Farooq Kathwari suspected that e-commerce might be a good...
...realized that e-commerce is an attitude of doing things faster, being more accurate, having better technology," Kathwari says. "I saw that it could improve every element of our business." But first Kathwari had to finish a four-year project to integrate the computer systems at all Ethan Allen stores, 70% of which are privately owned. He also needed to convince store owners that they wouldn't be hurt by the new site, which he will do by crediting a fraction of each online sale to the Ethan Allen store of the customer's choice. Now that the site...
...Watching Ethan Allen closely will be Heilig-Meyers, the nation's biggest furniture retailer, with more than 800 stores. The traditional Heilig customer is lower-middle income and lives in a small town--not a big online demographic. Today Heilig has a modest informational website, where customers can print coupons and find stores but not shop. "We're not certain that anyone has got a profitable business model yet in this industry, and so we're taking a wait-and-see attitude," explains Brian Hopping, a Heilig spokesman...
...life. Often, these pleasures don't even have to be shallow; some of the best movies inspire simple reactions and simple pleasures. There is so much joy in the way Gene Kelly hops and swoons through puddles in Singing in the Rain, or so much tenderness in the way Ethan Hawke sets his arm around Julie Delpy's shoulder in Before Sunrise, there isn't room for anything complicated. How many emotions in life can be so simple, or so pure...