Word: ethanol
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Amateur test drivers might be the only thing that holds back Japan's second biggest automaker. Honda last month showcased its prototype green technologies, including clean-running diesel engines, new ethanol cars and high-performance hydrogen fuel-cell vehicles. The burst of innovation is part of a move to take advantage of high gas prices, which have helped the fuel-efficient company increase U.S. sales 8% in the year's first six months and reclaim its status as a leader in green tech...
...meet with Senators, members of Congress and a former Energy Secretary to discuss his ideas. All those parties acknowledge the need for energy independence, he says, but the political untenability of the cost stops them. "We are not ready for hydrogen because of this, we are not ready for ethanol because of that," Grove says. "But what is the cost-effectiveness of something that can make you an independent country capable of making your own decisions?" That's the City College--educated engineer talking, applying rigorous Grovian logic to a complex issue. It may never fly in Washington...
...around. The latter has few viable solutions: despite intense research, battery technology is still relatively poor, and hydrogen has all the disadvantages already discussed. For the former, we have lots of promising, but highly underdeveloped, ideas, from massive oceanic windmill farms to gasoline-oozing bioengineered algae to corn-derived ethanol (which itself presents a host of under-explained technological challenges and deleterious environmental impacts...
...limits are generating even more demand, and entrepreneurs are rushing to meet it. Just this year my firm has received hundreds of proposals for innovation and opportunities that are breathtaking-- and breath saving. American innovation can end our oil addiction the same way Brazilians kicked their oil habit using ethanol grown from sugarcane...
...meet a sharp reduction in carbon emissions from power plants, oil refineries and other sources. And better technology, they insist, will be developed as a result of the new law. "California is positioning itself to become the hub of a new clean energy economy based on solar energy, ethanol and other renewable fuels," says Bernadette del Chiaro of Environment California, a Sacramento-based group. "These will be the next Silicon Valley industries for California to export to the rest of the world...