Word: etherea
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...show are Ilfachrome light boxes—silver box frames with an inner light projector that illuminate a photograph. In each of the pieces, the picture that the box frames has a black background and a burst of color. The names are simplistic and self explanatory: “Etherea Red”, “Etherea Blue” and “Etherea Yellow,” and all three portray images that resemble basic shapes found in nature...
...uses that gives his work some intrigue. The snowflake appears to shrink as you look at it. The sun, whose edges are trimmed with orange, looks like it is fluttering. The way Shaw uses color and shading in these works is highly effective, as well. In “Etherea Blue” he uses flecks of white within the blue image to make this flat image seem to expand into its box. But while these techniques were effective, they were the highlight of the show...
That range, in fact, has sent the manufacturers into an orgy of name giving. Charles Revson has come up with such goodies as Baby Biscuit and Raisins for his Etherea line. Estée Lauder has picked Coffee Brandy and Ginger Brandy for her nail polishes and Ripe Plum for her blushers. On the theory that a French phrase or two is equally intoxicating, Christian Dior has countered with Chataigne Doré eye shadow and Brume de Rose lipstick...
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