Word: etherization
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...Over the ether waves of the Crimson Network tonight will go the Thomas-Leach foreign policy debate from the Lecture Hall at 8 o'clock...
...chanted the force of the Fourth Estate last night as a humbled group of 'Poon morons sadly departed from the field of their intellectual combat over the ether waves of the Crimson Network...
...came about because the Crimson-Dartmouth basketball game was being broadcast over the air. The band, which was playing at the game, appeared on the ether purely as an added feature, but that made no difference to the warring warblers...
Since January 1 when ASCAP and the major broadcasting systems began their fight, the public has been on the receiving end of a bewildering galaxy of forgotten tunes. Rhumbas and all kinds of Spanish and French songs stuff the ether waves. Tunes like Tales of the Vienna Woods and Glenn Miller's swing version of The Volga Boatman are being played a hundred times a day. Hardest hit was the Lucky Strike Hit Parader, which had a sad time scaring up enough pieces to fill its heretofore overcrowded fifteen honor spots. Fred Waring has had to give up his theme...
...Chateau Martin '39, uniformly wound up: "I go queek get my citizenship papers." This folderol, tried over a few stations, was so successful that Chateau Martin upped its spot announcement budget from $100 to $3,500 a week, introduced the imperishable jingles with which Gaston now assaults the ether. Since Gaston started, Chateau Martin has sold 15,000,000 quarts of wine, sent a top-hatted, bewhiskered stooge wandering around Manhattan to publicize his opposite number...