Word: ethic
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Dates: during 1960-1969
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...builders differ from the burners is that we want to win victories within the framework of the system." Martin Luther King Jr., who began by counseling his people to "love your enemies, bless them that curse you, and pray for them that despitefully use you," embraces the new Negro ethic in its most reasonable application: "Black Power is a call to black people to amass the political and economic strength to achieve their legitimate goals. No one can deny that the Negro is in dire need of this kind of legitimate power...
Instead, manifesto and declaratory action seem to be more appropriate for this time. Liturgy and ethic, made articulate in humane and political commitment, are the best inner and outward expressions of the power that is now largely nacent in the Church. The language of "must, if, may, and urge" which is the hortatory language of Confessions written in a time of failing faith, can be transformed into "have, did, shall, and join us." That is the language of manifesto...
...also beguiles the straight sector is hippie-dom's total disregard for approbation or disapproval. "Do your own thing," they say, and never mind what anyone else may think or do. Yet this and many hippie attitudes represent only a slight and rather engaging distortion of the Protestant Ethic...
...urges the new working class to achieve will depend on very different values. The enemy will be the same corporate elite and the exploitive bureaucratic structure, but decisions will relate much more to the quality of life and work, and power will be exercised in accordance with an ethic that consciously rejects the goals of higher consumption and materialistic satisfaction. Radical change, in this case, will not only replace the present owners of the means of production but will challenge the entire ethic which makes such ownership worth while. For SDSers reject the "crass materialism" of present society -- the values...
...Reading Dynamics operation, which has justly been called the greatest advertising campaign since the comeback of Hertz, was not always based on the pure money ethic. In fact, Evelyn Wood is a deeply religious person and she considered her first attempts at commercialization in 1960 more in terms of a religious crusade: "Why have I dared to believe that reading down the page, at speeds held by many experts to be impossible, can be done? Perhaps it is because my deep religious convictions teach me that 'a man is saved no faster than he gains knowledge;' that...