Word: ethical
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Dates: during 2000-2009
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TIME You have a neurodegenerative disease but are still in charge of product development, marketing and sales. Tell us about your work ethic...
...pros also point to Michelangelo's ethic, so to speak, of fresco. Before he began work on the Sistine, Michelangelo knew all about the humiliating mess Leonardo da Vinci made by painting on walls with untested brews of oil, water and varnish bases, which began to come off almost as soon as they were put on. Though Michelangelo grouched about his immense Sistine task, there is no question of his mastery of pure fresco, which he had learned in Florence in 1488 from his master Ghirlandaio...
...folks at Roc-A-Fella records to let him rap, there was an uncomfortable silence. As a producer, West had churned out hits for Roc-A-Fella's intimidating trio of stars--Jay-Z, Cam'ron and Beanie Siegel--and earned praise for his great ear and tireless ethic. But in 2002 the idea that someone like West could be a successful rapper was faintly absurd. "Kanye wore a pink shirt with the collar sticking up and Gucci loafers," recalls Damon Dash, then Roc-A-Fella CEO. "It was obvious we were not from the same place or cut from...
...wanna act ballerific, like it's all terrific/ I got a couple past due bills, I won't get specific/ I got a problem with spending before I get it/ We all self-conscious, I'm just the first to admit it." Throughout, West careered between the Protestant ethic and street fantasies, revealing himself to be wise and stupid, arrogant and insecure, often in the same breath. But by baring his flaws and being self-critical--and daring listeners to do the same--he created a fresh portrait of African-American middle-class angst, and you could dance...
Maybe it’s an ingrained cultural attitude à la Max Weber’s “Protestant Ethic,” or maybe social pressures are demanding we maintain an ever-escalating lifestyle. Betrand Russell once commented that “one of the symptoms of an approaching nervous breakdown is the belief that one’s work is terribly important.” Perhaps we’re all just going crazy...