Word: ethically
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Dates: during 1980-1989
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...upbeat Yankelovich predicts a new "ethic of commitment...
...they missiles with so many computers they will virtually assure victory or "super" tanks that corner like 40-ton Ferraris. War, he quotes Clausewitz, is both unpredictable and filled with "friction"--everything from bad weather to equipment breakdowns. As a result, planners should stress adaptability. Instead, the "prevailing ethic of modern American defense...is the managerial view of the military," which translates to "the desire to make defense a more straight-forward and efficient business, by applying the disciplines of economics and management to military plans...
...they want to come to my room, that's fine. But I don't want it to have anything to do with the car." Gadlock, who tells everything under twenty-four and female that they're looking "awful pretty today," is adamant about that. There's a weird ethic going on here with this car. "Hell, now, I wouldn't sleep with Raquel Welch if she wanted it just to sit in the car." It's practically--no, it is--a bona fide matter of honor. A bona fide matter of honor right here in his prefab Ford showroom...
...their high school classes. A respectable 28% of seniors enter graduate school. The number of graduates who go on to earn Ph.D.s from top schools is high enough to rank Blackburn among the top 123 private liberal arts colleges in the U.S. And over the years the work ethic has paid off handsomely after graduation. Though Blackburn is a farm land college, many of its alumni have done exceptionally well in the world of business. And most think their success owes something to all that hard work down on the campus. Says Blackburn Dean Arthur Darken...
...work ethic is not dead, but it is weaker now. The psychology of work is much changed in America. The acute, painful memory of the Great Depression used to enforce a disciplined and occasionally docile approach to work-in much the way that older citizens in the Soviet Union do not complain about scarce food and overpopulated apartments, because they remember how much more horrible everything was during the war. But the generation of the Depression is retiring and dying off, and today's younger workers, though sometimes laid off and kicked around by recessions and inflation, still...