Word: ethnical
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Dates: during 1980-1989
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...American racial and ethnic groups on the way up, gaining control of city hall is confirmation of emerging political clout. So it was a triumphal moment last week when Manhattan Borough President David Dinkins defeated three-term incumbent Edward I. Koch to win the Democratic Party mayoral primary in New York City. Since Democrats outnumber Republicans 5 to 1, Dinkins became an instant choice to prevail over the Republican challenger, former U.S. Attorney Rudolph Giuliani, and become the first black chief executive of the nation's largest city...
...long time coming, but an ethnic rainbow is finally sweeping across the fashion and advertising industries -- and brightening them considerably. The blond, blue-eyed ideal is out, diversity is in, and the concept of beauty is growing as wide as the world. The new cast of faces is appearing not only in ads aimed at specific ethnic groups but in mainstream advertising as well. Revlon's Most Unforgettable Woman of 1989, chosen in a search across the U.S., is Mary Xinh Nguyen, a 20-year-old Vietnamese American from California. Such companies as Du Pont, Citibank and Delta Air Lines...
...first advertisers to embrace the rainbow look was Benetton, the Italian knitwear maker, which launched its "United Colors of Benetton" campaign in 1984. The ads picture handsome youths of diverse nationalities often standing arm in arm. The purpose of such ads is not just to appeal to ethnic customers who might identify with people in the ads but also to pitch an alluring sentiment of brotherhood. Esprit, a San Francisco-based sportswear company, went one step further by putting its employees in ads. Says Esprit spokeswoman Lisa DeNeff: "We sat up and said...
Since consumers want to see real people rather than idols, advertisers expect the ethnic look to be around for years to come. "We don't want a colorless, odorless soup," says Guy Taboulay, the executive creative director in Paris for B.S.B., a U.S.-owned ad agency. "We want to see national identities and character. Tomorrow's culture will be made up of different cultures. That will be its strength...
Russians suffering discrimination in the Soviet Union? It sounds about as likely as the English becoming second-class citizens in parts of Great Britain. But that is how many of the 30 million Russians feel who live in the U.S.S.R.'s restive "ethnic republics" like Moldavia, the Ukraine and the Baltic states of Latvia, Lithuania and Estonia. In the throes of a quest for their own independence, nationalists in those areas are denouncing the Russians living among them as "occupiers" and "migrants." They are enacting voting laws that disenfranchise many Russians and are forcing them to learn the local languages...