Word: ethnicize
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...under what kinds of conditions would they participate? Across the ethnic and political spectrum, Iraqi leaders say the best way for the new government to garner support would be to set a deadline for the withdrawal of U.S. troops. It might even help convince rejectionists--nationalistic insurgents as well as disaffected Sunnis like contractor Nasreddin--that the new government is not a puppet of the U.S. Spokesmen for several militant groups have told TIME that a scheduled exit of U.S. troops is an essential condition for any negotiations with the new government...
...weren’t surveyed. While it seems to be true that your average Iraqi appreciates the goals of the American occupation, your average Fallujan is sitting in a tent right now, waiting to return to his house in a country soon to be dominated by a competing ethnic group. Is life that much better...
...brands that P&G's ethnic-marketing division manages are ranked No. 1 among Hispanics in their categories, and five others are ranked second. "Senior management has tested our will and challenged us to blanket the market," says Graciela Eleta, director of P&G's Multicultural Business Development Organization, a unit the conglomerate created in 1999 to reach African, Asian and Hispanic Americans. "We Hispanics like to see who's going to put toda la carne al asador," says Alex L??pez Negrete, president of Lopez Negrete Communications, a Houston-based Hispanic marketing company. "All the meat on the grill...
...that token, you might call Eleta P&G's chief backyard chef. As P&G's top ethnic marketer, she heads the company's Hispanic efforts from the division's headquarters in Puerto Rico. But the Panama City--born P&G vet doesn't spend too much time in the Caribbean--every month she spends a week or so in Hispanic hotbeds like Los Angeles, Dallas and New York City, managing retail relationships, meeting with customers. "She walks the stores, walks in the community," says Ernest Bromley, head of ad agency Bromley Communications, based in San Antonio, Texas...
...Hispanic market didn't always get this kind of attention. For years before Hispanics overtook African Americans as the country's largest minority group in 2001, companies often marketed to U.S. Hispanics on the cheap. Even at P&G, which always dabbled in ethnic marketing, Hispanics weren't always a high priority. Sometimes, says Eleta, "Hispanic marketing was the first item out of the budget...