Word: ettisch
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Dates: during 1940-1949
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Ready, Set, Go. The barflies campaign evidently started when Hearst, who disapproves of women in bars, called up the Los Angeles Examiner's Editor Ray T. Van Ettisch from his Beverly Hills villa. As the campaign got rolling, there was a spate of headlines like BABY ABANDONED BY BARFLY MOTHER. Hearst reporters knew, without anyone telling them, that they could get space with stories about women in bars. But it was a little hard to whip up public indignation. "The whole thing sounds as old-fashioned as the pink lady, sniffed a San Francisco woman, ordering another oldfashioned...
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