Word: euclid
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Dates: during 1960-1969
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Kaleidoscopes & Mini Marvels. In Cleveland, there is another Headquarters shop, this one located in the town's beat and offbeat section on Euclid Avenue, just east of the Western Reserve campus. Owner Stan Heilburn considers his store "a propaganda agency for LSD users, to counter the effects of a bad press." The propaganda works-at least in Ohio: 200 to 300 people press in on weekday nights; weekends, up to a thousand customers clamor for medium-priced trivia, including Yugoslavian pipes ($3.00), and off-beat books and records. "We sell a lot of things that are generally available," concedes...
...what appears to be eight truncated shoeboxes, the work of James Seawright, each containing a variant of the figure eight in sometimes flashing lights, while every now and then a taped voice croaks out, "Eight." A flight of wooden stairs covered in gold-colored carpet, entitled Euclid by Joe Goode. A creation called Die by Architect-turned-Sculptor Tony Smith, which he admits he ordered by phone. And why not? It is only a six-by-six-by-six-foot cube in slab metal-a piece of art on which the artist has not laid a hand...
...Liaison, by John Bennett, has some strange charm, looming like a cross between an oversized scuba diver and a mechanical caricature of an elephant (though it's hard to see in what corner of the living room it would fit). But there is no such justification for those Euclid stairs; even as a literary joke, they are not worth the floor space they occupy, and someone ought to have the energy to say so. George Segal's plaster figures, produced by the ostensibly simple method of wrapping a subject in plaster-soaked rags, are unaccountably melancholy and powerful...
Three-Ton Landscapes. There are few nudes to titillate the senses, and commonplace pop objects are generally absent. What has rushed in to fill the void is geometry, in so many varied forms that even Euclid would be puzzled. Sculpture, in this exhibition at least, has lost its Renaissance meaning and turned into ideological architecture. Big, bold, brightly colored shapes keep turning corners in the most subjectless, unliterary and unsensual art that the 20th century has up to the present produced...
...Hallelujah. Designed originally for teaching illiterate adults (Peace Corpsmen find it intriguing for potential use in illiterate countries), Words in Color is now being tried in 100 schools in seven states. In Euclid, Ohio, where a pilot project was launched last year, five-year-olds read simple stories, first-graders whip through fourth-grade readers. "What do brown, light orange, magenta make?" the teacher will ask. "Pot!" cry the kids. Dr. William Jordan, assistant head of the elementary schools, says: "We have never seen such progress. Our color readers are far ahead of any comparable groups." Students conquer the course...