Word: eurich
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Dates: during 1950-1959
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Alvin C. (for Christian) Eurich, a specialist in educational psychology and a top man in testing techniques, outlined the curriculum for Minnesota's new General College in 1933. He decided that each student should prove knowledge of the news by passing a major examination in "Contemporary Affairs." Academic precedents were bruised when he rated the test as 20% of the student's total credit toward graduation. Since no college had ever before placed that much emphasis on the news, there was no test in existence to satisfy the need...
...Eurich decided to develop his own quiz. He found a collaborator in Elmo C. (for Chamberlin) Wilson, a graduate student nominated for the job by his department.The two formed a team that lasted...
...Eurich and Wilson set up, revised, and tried out innumerable questions with the help of 30-odd researchers, several professors of arts and social sciences, and hundreds of submissive students. The team emerged from all this toil, sweat and tedium in May 1934 with a quiz they liked. The scholarly American Council on Education also liked...
During the war, the Navy asked Eurich to direct preparation of its courses and tests. He later became a vice president of Stanford University, then came East to pull 29 scattered colleges together into the just-born State University of New York. Wilson, who couldn't leave questions alone, became a pollster. He directed wartime surveys for OWI and SHAEF, later joined Elmo Roper as a partner in International Public Opinion Research...
Prepared by The Editors of TIME in collaboration with Alvin C. Eurich and Elmo C. Wilson...