Word: eurich
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Prepared by The Editors of TIME in collaboration with Alvin C. Eurich and Elmo C. Wilson...
...Eurich and Wilson set up, revised, and tried out innumerable questions with the help of 30-odd researchers, several professors of arts and social sciences, and hundreds of submissive students. The team emerged from all this toil, sweat and tedium in May 1934 with a quiz they liked. The scholarly American Council on Education also liked...
During the war, the Navy asked Eurich to direct preparation of its courses and tests. He later became a vice president of Stanford University, then came East to pull 29 scattered colleges together into the just-born State University of New York. Wilson, who couldn't leave questions alone, became a pollster. He directed wartime surveys for OWI and SHAEF, later joined Elmo Roper as a partner in International Public Opinion Research...
Meanwhile, Eurich and Wilson have kept on writing questions for TIME-readers - often from unlikely places such as just-captured Cherbourg, a pitching destroyer, the beach at Waikiki, and airplanes flying all over the world. Usually, each drafts a complete test, then, if possible, flies to a collaboration point. From there they send the resulting questionnaire to our staff for editing and checking. Its arrival often produces a spirited give & take between the editors and the educators, ending in a test...
Prepared by The Editors of TIME in collaboration with Alvin C. Eurich and Elmo C. Wilson...