Word: european
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...oceans. While shipping rates have since subsided, the shift in mind-set among executives has stuck, says John Ferreira, head of the manufacturing practice at Archstone Consulting. No longer is there a herd mentality pushing them to China and other faraway places, he says. When Ferreira surveyed U.S. and European manufacturing execs late last year, almost 90% said they were contemplating bringing some operations home or at least closer...
Rick Steves, perhaps America's most accomplished European tourist, was looking for a cheap but charming steak place in the ancient Tuscan town of Montepulciano last month. Following a local lead, he ducked into an osteria he'd never noticed before: a vaulted medieval cellar jammed with locals sitting at a common table. A man worked an open fire at the back of the room. He carved chops from a huge side of beef lying on a gurney, presented them in butcher paper to each customer for inspection and then fired them one by one, seven minutes on each side...
...knack for finding the unsung dungeon for dinner helps explain why Steves is the unchallenged Baedeker of his generation: he just works it harder than anyone else does. Over the past three decades, Steves, now 54, has written more than 30 European guidebooks, phrase books and travel companions. Walk from Rome's Campo dei Fiori to the Spanish Steps on any evening this summer and you will spy his blue-and-yellow books under countless arms. Last week, 10 of the 20 best-selling European travel books on Amazon.com had Steves' name on the cover. When he's not updating...
...city's tourist meccas but in neighborhoods like Trastevere in Rome and around the rue Cler in Paris and then uses these as staging areas from which to explore. Relying on the corner bakery, café or farmacia puts Steves' devotees closer in habits to your average European than typical American tourists would otherwise...
...that time abroad has instilled in Steves a decidedly European sensibility. He has spoken in favor of decriminalizing marijuana and has said Europeans probably have healthier attitudes than Americans do about sex. "I'm against legislated morality," he explains. Last month Steves published Travel as a Political Act, a slim volume of essays that, in addition to being a kind of World According to Rick, argues that more travel might help keep the U.S. out of trouble overseas. "If every American were required to travel abroad before voting," he writes, "the U.S. would fit more comfortably into this ever-smaller...