Word: europeanization
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Dates: during 1970-1979
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James Hilton, the author of Lost Horizons, modeled his apocryphal land of "Shangri-la" after Tibet. Heinrich Harrer, a European mountaineer who served as tutor to the Dalai Lama during the 40s, wrote in wonder of a land where one quarter of the adult population were monks or nuns. In his travels through Tibet. Harrer noted that there were no public inns. Tibetans opened their homes to all travelers, he wrote, as if grateful for the opportunity to serve. Harrer encountered niches of subtropical vegetation growing amidst snow-covered montains, monasteries built upon seemingly inaccessible cliffs, and mediums...
...Prince Charles, who tools around London in a 1970 Volante convertible, now worth $78,000. Like all Aston Martins, the car is upholstered with the hides of eight Scottish cattle. West Germany's sleek Porsche 928, priced at $33,220 and voted 1978 Car of the Year by European auto writers, is bought mainly by dentists (the country's highest income group), business advisers, doctors, tax consultants and real estate dealers. (The world's largest Porsche fleet-4,000-is in Los Angeles...
...problem is rising production costs, a shortage of skilled labor and, most important, the financial and technical burdens of meeting the increasingly stringent pollution and safety requirements in the European companies' important export market, the U.S. The costs of retooling plants to manufacture cars that meet U.S. standards will add about 20% to the sticker price and cut deeply into profit margins. Lamborghini, which makes only eight to ten cars a month, has already written off the U.S. market rather than invest the money required to meet its specifications. Maserati, which sends half of its output...
...preserve the species, Porsche hopes to develop a "superauto," which would have the same comfort and performance as the current models, but cost less. Other experts fear that the American requirements, plus the likelihood that European nations will be lowering speed limits to conserve energy, may cause insurmountable problems. Asks Giorgietto Giugiaro, Italy's top freelance car designer: "Is there any sense in buying a car whose prestige depends on its performance and the music of its engine, if these cannot be used after...
...author, the Spanish were stunned by the sophistication of Aztec culture and desperately needed justification for destroying it. After the Aztecs were destroyed and the slave trade dried up, both the cannibalism theme and the slave trade turned to Africa. "As one group of cannibals disappeared," Arens writes, "the European mind conveniently invented another...