Word: europeanization
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Dates: during 1970-1979
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...TIME'S overseas editions have played a major role in making their parent magazine one of the world's largest international publishing operations. Last week, as part of a continuing commitment to the world marketplace of commerce and ideas, TIME hosted 54 executives of major European advertising firms on a visit to our New York headquarters. The week included a series of seminars and informal chats with editors, writers and executives. Eric Sidler, a partner in the Charles Barker agency of Frankfurt, summed up the value of these gatherings in a discussion of international advertising styles: "The British...
...surviving. Now the country appears to be regaining strength. In addition to its vigorous industrial recovery, tourism, which is Italy's biggest earner of foreign currency, is thriving. As gestures of support, the International Monetary Fund has just approved a $530 million stand-by loan, and the European Community has put up $500 million. The lira, artificially propped up by tight controls for the past year, once again is being traded on the free market and is holding steady at 882 to the dollar. But an unchecked inflation, now running at 21.8% a year, threatens these achievements. In order...
...like an Indian club-has somehow managed to retain an air of exclusivity even though Source Perrier has been for years the world's largest bottler of sparkling water; the company also owns such brands as Vichy and Contrexeville. Yet Perrier water has just about saturated the Western European market, and the rate of growth has been leveling off. Now, in an expansionary effort, the company has decided on a bold gamble: beginning in early summer, Perrier will try to crack the U.S. Thus it will take on the world's richest and roughest soft-drink market, which...
...remember the fairy tale: the beautiful American movie star marries a European prince and devotes her life to motherhood, good works and society balls. That's why NBC is calling the life story of Princess Grace Once Upon a Time Is Now. The 90-minute special airing May 22 is a melange of old movie clips, photographs, and interviews with Grace, 47, Prince Rainier, Alfred Hitchcock (who directed three of her films) and William Holden and James Stewart, two of her costars. Hostess and narrator of the show is Lee Grant. "Princess Grace is not a cardboard personality," insists...
...laissez-faire economist, he initiated currency reform, then abolished price controls and rationing. His rationale: "Turn the people and the money loose, and they will make the country strong." It worked. West Germany became Europe's most prosperous power. A strong supporter of the Common Market and European integration, Erhard succeeded Konrad Adenauer as Chancellor in 1963 but stepped down three years later when his fragile, problem-riddled Christian Democratic coalition came apart...