Word: europeanization
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Dates: during 1970-1979
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...massacres panicked foreign investors in South Africa, and many multinational corporations, mainly European, started to pull out of the country. The South African government declared a state of emergency which, by banning the PAC and the African National Congress ended all legitimate peaceful black opposition. After Sharpeville, the black liberation movement in South Africa went underground and the attitude of the black majority turned decisively towards armed struggle against the white minority government. At the same time, a group of U.S. banks, corporations, and powerful businessmen like Charles W. Engelhard bailed out Pretoria with a loan of about $40 million...
Like some other recent new models, the X cars will have front-wheel drive; with FWD, engine power is delivered to the front wheels to pull the car. European manufacturers have long been using FWD, but the U.S. industry began and grew up with rear-wheel drive, and Detroit's chiefs regarded changing to FWD as prohibitively expensive...
...diesel, widely used in trucks and some European cars, offers 25% better fuel economy than conventional engines. Installing a diesel has about the same results as trimming 1,000 Ibs. from one of GM's largest cars. The company, which began offering the engine as an option on some Oldsmobiles and Cadillacs in 1977, expects to sell 190,000 diesel-powered cars and light trucks this year, or about 4% of all GM autos. Barring further Government interference, the com pany expects to expand production of diesels throughout the coming decade...
...American-made car now," explains Helmut Becker, sales manager for the firm. Adds Peter Baumgarten, a GM salesman in Munich: "West German prosperity has increased the size and price of German cars, while congested cities and autobahns have created a need for the kind of comfort European cars lack. At the same time, American cars have become more economical...
...Passat (which is called Dasher in the U.S.). The Chevy Caprice sells for about $14,000, or $1,000 less than the top-line Audi 100LS and $2,000 less than the BMW 525. Indeed, the dollar has declined so much that in some European countries, U.S. cars cost less than they did last year...