Word: europeanization
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Dates: during 1980-1989
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...with soccer. Many European teams wear corporate logos on their jerseys along with their club symbol. As one who grew up watching the North American Soccer League, I could not understand what Borussia Moenchengladbach had to do with Hitachi...
Advertising is creative for soccer on European television. There are little five-second silent advertisements when the Michelin man rolls a tire across the screen or a toothpaste logo apears out of nowhere. These ads let the 45-minute halves proceed uninterrupted. Failing that, the ads can take up all of halftime instead of splicing 30-second commercials during action. After all, in soccer, the action is continuous and doesn't lend itself to TV timeouts...
Take hockey. Before 1980, only one team--the Minnesota North Stars--had advertisements on the boards like one sees at European figure-skating championships...
...Zionist as I do not desire to live in a Jewish state. To me the United States is the modern promised land that allows minorities of all different stripes to flourish and contribute to the world in freedom. I often look at Israel as the ultimate final solution Europeans found to their inability to deal with anti-Semitism. Colonizing Jews on a strip of desert and cutting them off in a hostile region from the European world they helped create is not my idea of fair or wise. Nonetheless I am attracted by the idea of a strong and powerful...
Holograms, those silvery 3-D images that adorn 500 million credit cards, will - soon make an appearance on another product: designer clothing. Garments made by Italy's Gruppo GFT for European designers Valentino, Emanuel Ungaro and Claude Montana will arrive in stores next spring bearing wafer-thin holograms that are glued to labels inside the clothing. The images, virtually impossible to copy, will certify to shoppers and retailers that the designer pieces are authentic. Anyone who tries to rip out the label and transfer it to a counterfeit designer garment will ruin the hologram. Clothing manufacturers hope the holograms will...